Innovative business applications promoting free digital media.
The conclusive starting point for Brixgate Communication AB to establish important relations with the International Film industry was through
RAAM Management and the RAAM Conference in
London April 2008.
First published in November 2008
Announcement summary
Brixgate Communication AB has developed a unique and pioneering solution for offering free to the end-user on-demand viewing of films in high quality over the Internet, based on Digital Rights Management and New Entertainment Business Models.
The service, is the first of its kind and enables a win-win solution for all involved, film distributors, advertisers and viewers.
By offering a legal alternative that challenges illegal downloads, the Service gives the movie studios the opportunity to turn the trend of increasing loss of revenue, by generating a new revenue stream, while at the same time providing a broad and efficient channel for profitably distributing the many mid-market films. Brixgate is first in the world with a content proposal for the Service from one of the major MPAA studios.
The revenue for studios and Brixgate is based on several efficient advertising models, including targeted advertising and unique interactive models, with attractive cost for advertisers. Compared to commercial TV, the service will have significantly less commercial interruptions, only one short sequence before and one during the film.
Brixgate’s business model is designed with minimal fixed cost and a secure gross margin already from low volumes, making the financial development extremely robust for even the most negative market scenarios.
The technical solution, an MPPA approved platform, a unique advertisement model USPTO 20110208583 and strategic agreements are already in place, and Brixgate expects to launch the Service in Sweden in the first quarter 2009. Brixgate is in final discussions with a major broadband distributor for co-branding to gain bootstrap awareness in the market. A small share issue targeting a limited number of investors, is made to provide funds for the final steps leading up to
go-live.
Commercial structure and pricing priciples
VOD, SVOD and EST services already exist on the market, but due to the AVOD revenues, Brixgate will be able to offer these at a price set to only cover costs and a minimal margin. This enables Brixgate to offer an exceptionally wide range of quality movies, including the most recent movies at attractive pricing and will assist in drawing users to the platform.
With the innovative new AVOD service, consumers with broadband internet connection can see attractive movies free at any time, and with only two short blocks of commercials, one before the start of the movie and one after 60 minutes. The streaming movie can be easily paused, forwarded and rewound, and seen as many times as desired. Each 4-minute commercial block will contain up to 16 short sequences.
All streaming within a secure MPAA approved platform supporting full DRM structure
Brixgate Communication AB first in Sweden to offer free film direct to your computer or tv!
Brixgate Communication AB har tecknat avtal med Philips AB för Online tjänsten Free Film Direct
Film som erbjuds över Internet idag ses främst i datorer. En helt ny generation av multimedia TV-apparater med NetTV från Philips medför att du nu på ett enkelt och snabbt sätt kan få tillgång till Internet direkt i TV:n. ”Vår vision att enkelt och bekvämt erbjuda film på tittarens villkor är definitivt närmare genom samarbetet med Philips Net TV”, säger Urban Hjelm, VD Brixgate Communication AB
Brixgate Communication AB har tecknat avtal med Philips AB för att erbjuda Online tjänsten Free Film Direct - se Philips första smart tv ovan.
Film som erbjuds över Internet idag ses främst i datorer. Mer tekniskt orienterade personer kopplar givetvis datorn till sin TV för en bättre filmupplevelse i ljud och bild.
Nu erbjuds en helt ny generation av multimedia TV-apparater (smart tv). Net TV från Philips medför att du nu på ett enkelt och snabbt sätt kan få tillgång till Internet direkt i TV:n. Dina Favoriter ser du direkt på skärmen med bara en knapptryckning. Klicka en gång till och du surfar precis som på datorn med hjälp av fjärrkontrollen. Net TV finns i formaten 16:9 och det nya mäktiga 21:9 motsvarande full letter box, det perfekta filmformatet!
”Vår vision att enkelt och bekvämt erbjuda film på tittarens villkor är definitivt närmare genom samarbetet med Philips Net TV”, säger Urban Hjelm, VD Brixgate Communication AB
Free Film Direct DEMO in the PHILIPS Net Tv
View video presentation
Brixgate and Paramount Digital Entertainment Join To Deliver Movies Via Download And Streaming.
London – November 25th 2009 - Brixgate today announced that it has joined with Paramount Digital Entertainment to deliver a download and streaming movie service in Sweden.
For immediate publication
Brixgate and Paramount Digital Entertainment Join To Deliver Movies Via Download And Streaming
London – November 25th 2009 - Brixgate today announced that it has joined with Paramount Digital Entertainment to deliver a download and streaming movie service in Sweden.
The service allows users to buy and rent movies, as well as providing a smaller range of library movies that are available on an advertising supported model.
The service launches on Wednesday 25th November 2009 and is named Free Film Direct (FFD).
“We are pleased to have signed our first major studio agreement with Paramount Digital Entertainment.
I am also pleased to announce we are close to completing contracts with several of the other MPAA studios, and other international studios plus of course the important Scandinavian studios.” Said Gunnar Trossö, founder and senior partner of Brixgate.
“We are delighted to working with Brixgate. Not only does the Brixgate platform provide a legitimate alternative to piracy, but it also provides customers with a choice of how to purchase and watch our movies across a range of business models,” said John Robson VP of Digital Distribution for PDE, EMEA.
Ends
Brixgate Communication AB was established to meet new opportunities created through advance technology in the Global market in response to changing film viewing practices and audience behavior. Long Form Agreement for digital distribution, AVOD VOD and DTO License Agreement between Brixgate and Paramount signed on May 18th 2009.
Brixgate Communication AB and NonStop Entertainment sign Extensive Distribution Deal To Expanding Content on the Online Service FREE FILM DIRECT
Stockholm – December 18th 2009 - Brixgate today announced that it has joined with the Scandinavian distributor NonStop Entertainment providing an extensive range of library and current movies to Brixgate´s fully owned Free Film Direct , the only entirely independent online free film service in Sweden, thus expanding its free content with more than a hundred feature films.
Brixgate has reached heads of agreements with a large number of major and independent European distributors. The important agreement closed today with NonStop Entertainment is covering terms for free as well as other attractive business models for the Swedish market.
“We have earlier announced we are close to completing contracts with several other studios and distributors, which this extensive deal fulfill”
“Our customers will eventually have unlimited access to much more films and be able to use our exclusive Video on Demand and subscription programmes”, says Urban Hjelm, CEO Brixgate Communication AB
"At NonStop Entertainment we always strive to make our films available in all possible screening windows and hence we find it most important to take part in the development of viable online film services and are therefore very happy to be a part of the Free Film Direct launch." says Ignas Scheynius, CEO NonStop Entertainment AB
A
unique Patent Pending Interactive Advertisement Solution
Brixgate Communication AB present a
unique Patent Pending Interactive Advertisement Solution
ICPS includes a new commercial tool to actively extract potential consumers by providing linkable product placements or commercial elements in the movie. The viewer can self actively take part of advertising of own interests, in contrast to regular advertising brakes. ICPS render product placements more efficient in streaming content as Advertisers get a direct connection to potential consumers.
For further information in Swedish ICPS
Investment Opportunity Brixgate Communication AB
Brixgate is ready for rapid expansion,
expecting to generate substantial returns in the short and medium term.
Exceptionally strong relations with major studios with efficient business
models for paid services and a unique position to drive the next wave of profitable
free-to-the-user services will enable and aggressive market expansion. New
platform implemented in the next generation tv sets.
Brixgate is ready for rapid
expansion, and capital raised in this share issue is expected to generate
substantial returns in the short and medium term.
Exceptionally strong relations with major
studios will enable Brixgate to expand to a market-leading content offering ,
most of this covering 3-year distribution rights.
Brixgate has a fully functioning platform
solution ready since 2008, and live as beta since Q4 2009, now available to all
broadband subscribers in Sweden. It requires no installed custom software, is
easy to use, and has excellent security and reliability.
In addition to efficient business models
for paid services, Brixgate is in a unique position to drive the next wave of
profitable free-to-the-user services.
Additional substantial upsides includes a
ready platform implementation in the next generation television sets built for
Internet streaming, and by introducing a unique Interactive Commercial
Positioning System replacing the traditional regular commercial breaks in film
viewing.
Please contact: Advokat Urban Hjelm, Advokatfirman Nova, urban.hjelm@nova.se for more information in this Investment Opportunity
